The African Library Project changes lives book by book by starting libraries in rural Africa. Our grassroots approach mobilizes U.S. volunteers, young and old, to organize book drives and ship books to a partner library in Africa. Our method makes a concrete and personal difference for children on both continents.
We work with our African partners to create small sustainable libraries in Botswana, Ghana, Lesotho, Malawi, Sierra Leone, South Africa and Swaziland, and we help Americans learn more about Africa. Our model provides many benefits for the U.S., e.g., leadership opportunities for young Americans, recycling of books, and many books not suitable for Africa are donated to American organizations. Our model is scalable and, while already making a significant difference, it has the potential to do much more.
We have made great strides in a short time. We have helped develop over 1165 libraries in 8 years!
This position provides extensive experience in all elements of digital marketing, including social media, marketing asset management and public relations.
Primary responsibilities involve research on and organization of important elements of ALP’s digital marketing assets and communications program.
·Create database of ALP’s photos/digital images, including tagging system that allows for easy identification of pictures for marketing campaigns
·Follow-up emails and phone calls to specific publications interested in public relations/media coverage of ALP
·Day to day monitoring of ALP Twitter account, including identification of new followers, communication with interested accounts/people, posting of tweets
·Optimization of ALP’s Google Adwords campaign, including monitoring of results and suggestions from Google.
·Updating of book drive organizer (BDO) and African library records in ALP’s new database to include information needed for marketing (e.g How did you hear about us, how many book drives have you done, type of group (family, school club). Gather quotes from African library applications to use in marketing materials. Will require emails to book drive organizer contacts.
To be successful, the candidate should fit the following profile:
·Experience with social media through personal or professional activities
·Ability to write clear, concise communications via email
·Ability to plan and conduct phone calls intended to gather targeted information efficiently, effectively, amiably.
·High energy go-getter with interest in digital marketing. Interest in literacy, international development or non-profits a plus.
·10-20 hour week
·Ability to work remotely and/or at ALP HQ with extensive email contact and phone check-ins with sponsor daily/every other day
·In person meetings to review progress with sponsor & Board Chair
Invited to attend board meetings, all day annual board strategy retreat and shadow board chair